Unlocking football as a choice for a new generation of female ballers.

Campaign
Art direction
Typography
Retouching
Design
Toolkit

We collaborated again with fan-first football media agency Copa90 for their WE LOVE IT campaign with Sports Direct. We created a visual identity that jars with traditional football advertising, cutting through shoppers in-store and online, unlocking football as a choice for a new generation of female ballers.

The campaign is about the disconnect between the outdated perceptions and prejudices faced by women’s football community, and the reality of their footballing lives.

Collaborators

Creative Agency — Copa90

Illustrated Typography — Jasmin Sehra

More work

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Our aim is to help your brand not only stand out from the crowd but also build enduring business relationships.