A quirky brand voice for a quirky fish retailer.
The New England Seafood Company wanted to inspire the nation to dive into the deliciousness of their healthy, new seafood line, Fish Said Fred. Already having launched a bright, vibrant packaging range bursting with personality, they looked to us to develop a campaign strategy, tone of voice and visual identity to match.
‘The Answer’s: Fish Said Fred’ - We spread the campaign message by answering questions in the form of quirky headlines. The clever campaign slogan acted as both logo lockup and communication tool for the brand.
The vibrant launch campaign coloured a large number of OOH sites across the country, including major underground station takeovers and tactical proximity supermarket poster sites. The campaign aimed to reach a broad audience across the UK.
We also had some fun strategically placing in-store POS materials allowing the campaign to directly engage with consumers, providing information about the product's benefits and encouraging them to consider fish as a versatile alternative to meat, poultry, and even vitamin supplements. Fake Empires continues to work closely with Fish Said Fred, acting as Brand Guardians across all comms.
Fake Empires have been a fantastic partner working across our brand portfolio, delivering 1st Class creative on Social, digital, OOH and retailer POS. A highly creative and collaborative team, they are a pleasure to work with.
Sam Parker
New England Seafood International Ltd
Collaborators
Brand Strategy — Giselle Okin
Art Direction — Graham Storey
Copywriting — Phil Cockrell
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